Supercharge Your Email Campaigns with Video:
A Guide to Skyrocketing Click-through Rates
Are your email open rates dragging and your click-throughs lacking any spark? You might not need a complete rewrite of your email copy. Instead, consider adding some visual dynamism. Video could be the secret ingredient you’ve been missing.
Including video in your emails can significantly boost engagement. Here’s what The Inbox reports:
– By merely mentioning “video,” you can increase open rates by 19%.
– Video can lead to 65% more clicks.
– And impressively, up to 300% more conversions can be achieved.
That’s right—adding videos can potentially triple your conversions. More video engagement builds trust, which naturally leads to more sales.
Why Is Everyone Not Onboard Yet?
Many marketers perceive video emails as complex and technical. The truth? They aren’t. You can effortlessly harness the power of video emails—even if you’re inexperienced with video content.
How to Use Video in Your Emails
1. Avoid Embedding Videos:
Use a thumbnail image with a play button that directs users to your video page. It looks like a video and ensures compatibility across all inboxes.
2. Leverage the Subject Line:
Incorporate “video” in your subject line. Try “Quick video for you” or “I recorded this for you,” and witness a boost in open rates.
3. Make It Personal:
Speak as though you are conversing with one person. Make it relevant by referencing something your recipient signed up for.
4. Keep It Short:
Videos under 60 seconds are more likely to be watched. Provide quick tips, demos, sneak peeks, or thank-you messages.
5. Include a Clear Call to Action (CTA):
Clearly state your CTA, point to it, and place a big button under the video. Redundant signals encourage responses.
Video Email Scripts You Can Use Today
Knowing that video works is one thing. Knowing what to say is where most people hesitate. To remove that friction, here are practical, ready-to-use examples for each of the seven video email scripts. These don’t require scripts or perfect delivery—just authenticity and clarity.
1. “I Made This Just for You”
Best for: New leads, first follow-ups, warming up cold subscribers
Video Example:
“Hey [Name], thanks for signing up yesterday. I wanted to quickly welcome you and show you exactly where to start so you don’t feel overwhelmed. In this short video, I’ll walk you through the first step that’ll give you a quick win straight away.”
Why it works:
This format immediately feels personal—even when sent at scale. Viewers feel acknowledged, which increases trust and dramatically improves click-through rates on follow-up emails.
CTA suggestion:
“Click the button below to watch the full walkthrough.”
2. Behind-the-Scenes Teaser
Best for: Launches, upcoming content, product releases
Video Example:
“I’m putting the finishing touches on something new, and I wanted to give you a quick behind-the-scenes look before anyone else sees it. This solves a problem a lot of people have been asking me about, and I think you’re going to love what’s coming.”
Why it works:
People love exclusivity. A sneak peek creates curiosity and makes subscribers feel like insiders—far more powerful than a generic launch announcement.
CTA suggestion:
“Watch the preview and get on the early access list.”
3. You Asked, I Answered
Best for: Objections, FAQs, pre-sales emails
Video Example:
“I’ve had a few people ask whether this works for beginners, so I wanted to answer that properly. In this short video, I’ll explain who this is best for—and who it isn’t—so you can decide if it’s right for you.”
Why it works:
Answering real questions on video removes friction and builds authority. It feels honest and transparent, not salesy.
CTA suggestion:
“Watch the video and see if this fits your situation.”
4. Quick Win Tip
Best for: Engagement, value emails, list nurturing
Video Example:
“I want to give you one quick tip you can use today. It’ll take less than a minute, but it can instantly improve your results. Most people overlook this, which is why it works so well.”
Why it works:
Short, actionable videos train your audience to open your emails because they expect value—not just promotions.
CTA suggestion:
“Click below to see the tip in action.”
5. Friendly Nudge Reminder
Best for: Cart closing, deadlines, expiring bonuses
Video Example:
“Just a quick reminder because I’d hate for you to miss this. Enrollment closes tonight, and I wanted to personally explain what you’ll get access to and why people are already seeing results.”
Why it works:
A calm, friendly reminder on video feels supportive rather than pushy, reducing resistance at decision time.
CTA suggestion:
“Watch the reminder and secure your spot.”
6. Thanks + Next Steps
Best for: Post-purchase, onboarding, confirmations
Video Example:
“Thanks for joining—I’m really excited to have you here. In this short video, I’ll show you exactly where to log in, what to do first, and how to get the fastest results.”
Why it works:
Video onboarding reduces confusion, support tickets, and refunds while increasing customer satisfaction.
CTA suggestion:
“Watch the welcome video and get started now.”
7. Win-Back Re-Engagement
Best for: Inactive subscribers, cold lists
Video Example:
“I noticed you haven’t been opening my emails lately, so I wanted to check in. No pitch—just a quick tip that might help you right now. If it’s useful, great. If not, no worries at all.”
Why it works:
This low-pressure approach feels human and respectful, which often reactivates subscribers without forcing a sale.
CTA suggestion:
“Watch the video—no strings attached.”
These can be executed using Loom, Sendspark, Bonjoro, or simply your phone camera.
Video is an Enhancer, Not a Replacement
Video doesn’t replace the traditional email—it fortifies it. Forget about studios or professional setups. All you need is a webcam, a smile, and a compelling reason for your viewers to click.
Give video email a whirl this week. An imperfect, unscripted video might just outperform your most polished funnel efforts.
Final Tip: Keep It Real
None of these videos need to be perfect. A relaxed tone, clear message, and genuine intent will outperform polished scripts every time. If you can speak to one person and solve one small problem, your video email is already doing its job.
Add just one of these formats to your next email campaign and track the results. Chances are, you’ll wonder why you didn’t start sooner.
Visit my Podcast channel at LBDLibrary.com
and my YouTube channel at Living By Discovery Library – YouTube
